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Podcasting, is it for you? We give you the basics!

I created my first podcast years ago with a show called “Denver Urban Lifestyles”. Along with a marketing friend, we featured neighborhoods in Denver and area events. It was a lot of fun, but a lot of work! However, I’ve had the podcast “bug” ever since. More recently I’ve created and hosted an ongoing podcast for Denver Parent Magazine. It’s a magazine format and I’m in the process of cutting it up and re-releasing it

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How to handle a negative online review

Until just recently, unhappy customers had two options to complain formally: send a written letter/email, or ask to speak to a manager. Of course, this was in addition to personally telling all their friends about their experience. Along comes social media and now unhappy customers can now announce their complaints to a much larger audience: not only to their friends, but to anyone who’s listening. One statistic says that more than 93% of people shop

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Important tips for a Successful Website

Something that I think all of my customers have in common is that they have been given bad advice about websites at one time or another, so I thought I’d use my newsletter to give out some advice that might (or might not) fit your business. Here are things I think are really important to successful websites: Keep your site fresh and keep it fashionable! Even a new picture on the front or a color

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Tips for Newsletter Success!

We’ve been helping customers send newsletters for over 20 years. Here are several lessons have come out of my years of experience: Keep them consistent I really struggle with this but it’s really important. You want people to expect your newsletter, but not to be harassed. Keep them newsy and informational. Find reasons to send them but provide useful content, not all just promotional ideas. Pictures are great! Reviewing e-mail reports is key By taking

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