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Screenshot of the front page of Handicraftclub.org website

Crafting a Modern Digital Experience: The Handicraft Club’s Online Transformation

Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a

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Generate an accessibility statement for your website

When creating a new website, you should think about making your site accessible – more information can be found here on the website. But something that’s vital is an accessibility statement. Not only does this protect you from legal consequences, but it also provides guidance for anyone having issues with your website.  A website accessibility statement should clearly convey your commitment to making your website accessible to all users, including those with disabilities. To achieve

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Domain Verification for Your Newsletter

Having an Email newsletter is still one of the best online marketing tools, but starting February 2024, email authentication will be a requirement if you’re sending to Gmail and Yahoo Mail customers. If you’re not familiar with it, Email authentication is a process of verifying the identity of an email sender. If you have your own domain name – like apricitymarketing.com and your own email address (like mary-frances@apricitywebsolutions.com) you will want to send email that

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Common Elementor Update Issues

Elementor is my favorite Editor – I really enjoy all of the available templates and flexibility to alter those templates.  HOWEVER….   Every once in a while when your Elementor updates, you can visit your website and see this:  Just for comparison, the site normally looks like this:  It’s a fairly upsetting problem, but with a super simple fix (thankfully). All you need to do is log into your WordPress Dashboard. Navigate to “Elementor” and

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Learn More About the Internet

Have I been hacked?

One of the common posts I see from friends on Facebook is “my site has been hacked” when in fact a duplicate account has been created that looks like their account. This may seem like the same thing, but it’s very different. What has happened is they have been “spoofed”. So, what are Hacking and Spoofing and why does it matter? Hacking and spoofing can appear to be the similar but are quite different. The

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Setting up your small business online: Part 1 Hosting

The pitfalls of setting up your small business online: Part 1 Hosting If I could afford to just help out every “little guy” that approached me with their website in an uproar or unreachable and un-updatable or valued at the thousands of dollars for a simple page I would. I’d have to be a non-profit because frankly most of the people have been taken to the cleaners already. As I pondered this today I decided

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Survive – maybe even thrive – in a recession!

It’s tempting to curb your marketing budget during an economic downturn and in in some cases it may make sense to turn to lower cost alternatives, but marketing is still important. One of the best ways you can keep on top of your marketing is to make sure your website is up-to-date and working correctly. It’s intimidating sometimes to reach out to get help, but your website is usually your first impression for most customers.

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Setting up your small business online: Part 2 E-Commerce isn’t really that simple

So you have registered your domain and picked out a hosting service. Now you’d like to sell something. Here’s where you can have so many options and it’s hard to tell what might be a good fit. One of the things I pride myself on is being able to explain complex systems to people who get bogged down in “tech-speak” and trust me the world of web design is full of “tech-speak”, but the reality

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How Can We Help You

Website maintenance

We’re stuck inside with a Zoom call at 1pm and some time on our hands. Maybe you want a project you can do while you multitask helping your kids with schoolwork. Here are just a few ideas on what you could be doing to help your website. Update, update, update One of the biggest issues I find with most of my clients is that they don’t do updates. WordPress is open source, what does that

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Case Studies

Transforming Blazen Illuminations’ Digital Landscape: A Case Study in Innovation and Engagement

Client Overview Founded in 1998, Blazen Illuminations is a family-owned experiential creative services company renowned for integrating cutting-edge lighting and multimedia technology with theatrical techniques and immersive storytelling. With a focus on cinematic vision, problem-solving engineering, and event management, Blazen produces award-winning, integrated event productions. Their patented media technology positions them as a single-source production partner for clients seeking innovative, immersive experiences. Challenges and Objectives Blazen Illuminations needed a comprehensive digital strategy to support its

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Screenshot of the front page of Handicraftclub.org website

Crafting a Modern Digital Experience: The Handicraft Club’s Online Transformation

Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a

Read More »

Client Case Study: Transforming Northern Will County Special Recreation District’s Digital Presence

Client Overview The Northern Will County Special Recreation District (NWCSRA) in Illinois was formed by merging several organizations dedicated to providing recreational opportunities for individuals with disabilities. As part of their evolution, NWCSRA recognized the need for a cohesive brand identity and an engaging online presence that reflected their expanded mission. To achieve this, they partnered with Campfire Concepts for a comprehensive marketing analysis and rebranding initiative. They then entrusted us with the critical task

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