Client Overview
The Northern Will County Special Recreation District (NWCSRA) in Illinois was formed by merging several organizations dedicated to providing recreational opportunities for individuals with disabilities. As part of their evolution, NWCSRA recognized the need for a cohesive brand identity and an engaging online presence that reflected their expanded mission. To achieve this, they partnered with Campfire Concepts for a comprehensive marketing analysis and rebranding initiative. They then entrusted us with the critical task of developing a new website that would bring their refreshed brand to life online.
Challenges and Objectives
NWCSRA needed more than just a new website—they required a digital transformation. The goals were to:
- Create a custom, user-friendly WordPress website that would effectively communicate their mission and services.
- Ensure the site was fully responsive and accessible to all users, including those with disabilities.
- Integrate their new registration system, Amelia Smart Rec, to simplify the user experience and streamline program registration.
- Make the website easy for staff to update, ensuring it remains vibrant and current for their diverse audience.
Our Approach
We worked closely with Campfire Concepts and NWCSRA to craft a website that would serve as the cornerstone of their online presence. Using Elementor, we designed a custom WordPress site that was not only visually appealing but also optimized for performance across all devices. Key features included:
- Responsive Design: The website was built to provide a seamless experience on desktops, tablets, and mobile devices, ensuring accessibility for all users.
- Easy Content Management: The intuitive backend interface allowed NWCSRA’s staff to easily update content, keeping the site fresh and relevant.
- Integrated Registration System: By embedding Amelia Smart Rec, we streamlined the program registration process, making it easier for users to sign up for activities.
Ongoing Support and ADA Compliance
A year into our partnership, we took proactive steps to enhance the website’s accessibility by implementing the latest ADA guidelines. This effort was part of our ongoing maintenance agreement, demonstrating our commitment to keeping the website not only functional but also inclusive for all users. As ADA standards continue to evolve, we work with NWCSRA to ensure their website meets these guidelines, further enhancing user experience and compliance.
Results
The new website has become a powerful tool for NWCSRA, effectively supporting their mission to provide inclusive recreational opportunities. The integrated registration system has improved user engagement, while the responsive and accessible design has broadened their reach. Our ongoing collaboration ensures the website continues to meet the needs of NWCSRA’s diverse audience, making a lasting impact on the community they serve.
This case study highlights our expertise in custom website development, particularly in creating accessible, user-friendly platforms that grow and evolve alongside our clients’ needs.
Text generated by ChatGPT, OpenAI, August, 27, 2024, https://chatgpt.com, edited for style and content
