It’s tempting to curb your marketing budget during an economic downturn and in in some cases it may make sense to turn to lower cost alternatives, but marketing is still important. One of the best ways you can keep on top of your marketing is to make sure your website is up-to-date and working correctly.
It’s intimidating sometimes to reach out to get help, but your website is usually your first impression for most customers.
You can also make some adjustments in your site to actually increase business.
Some of our suggestions:
- Improve Customer Communication
Creating meaningful customer messages that target your customers lifestyle and needs can be helpful. This may be a time to increase your newsletter and social media connections. - Talk to your customers
Communication goes both ways and one of the huge benefits of social media is being able to communicate with your customers. Ask them about their user-experience on the website and find ways to make their experience better. - Update Your FAQ’s
Most of your potential customers will never contact you and will learn what they need to know from your website. So while you’re updating your information, make sure you update your FAQ section. If you don’t have an FAQ on your website, now is the time to add one. - Try New Things
Take this time to try new approaches, if you’ve always wanted to learn how to incorporate infographics into your marketing, take the time now. Research ways to make your email communication more effective or how to improve your social media outreach with videos. - Stay Positive
“One small positive thought can change your whole day” -Zig Ziglar
You Can Survive and maybe even thrive
Nothing lasts forever. That includes our current economic downturn! Maintain a positive outlook, be willing to change, and don’t let your web hosting expire!
