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Screenshot of the front page of Handicraftclub.org website

Crafting a Modern Digital Experience: The Handicraft Club’s Online Transformation

Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a

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Generate an accessibility statement for your website

When creating a new website, you should think about making your site accessible – more information can be found here on the website. But something that’s vital is an accessibility statement. Not only does this protect you from legal consequences, but it also provides guidance for anyone having issues with your website.  A website accessibility statement should clearly convey your commitment to making your website accessible to all users, including those with disabilities. To achieve

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Domain Verification for Your Newsletter

Having an Email newsletter is still one of the best online marketing tools, but starting February 2024, email authentication will be a requirement if you’re sending to Gmail and Yahoo Mail customers. If you’re not familiar with it, Email authentication is a process of verifying the identity of an email sender. If you have your own domain name – like apricitymarketing.com and your own email address (like mary-frances@apricitywebsolutions.com) you will want to send email that

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Common Elementor Update Issues

Elementor is my favorite Editor – I really enjoy all of the available templates and flexibility to alter those templates.  HOWEVER….   Every once in a while when your Elementor updates, you can visit your website and see this:  Just for comparison, the site normally looks like this:  It’s a fairly upsetting problem, but with a super simple fix (thankfully). All you need to do is log into your WordPress Dashboard. Navigate to “Elementor” and

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Learn More About the Internet

Caution: Avoid these website customer service errors!

I love working with small companies. These are the small companies who maybe are a tad too big (or not technical enough) to build their own website, but they need a web presence, and it should be an amazingly simple task. These sites often enlist the support of a child, brother-in-law or neighbor create a website for them. There is nothing wrong with this! Most web companies do not even want to touch your site

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Help! I can’t edit my website!

It happens more often than you’d think! I get a call from a new client and they’ve totally lost access to their website. Someone designed it for them, but they weren’t sure how it was set up – they just paid the bills. The Investigation Begins: Step one in the investigation is to figure out where your hosting and domain are located.  If you aren’t sure what these things are, check out my article on

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Computer and glass with flower

Web Hosting Uncovered: My Honest Review

Choosing the right web hosting can make or break your online presence. Over the years, I’ve worked with several hosting providers, each with its quirks—some great, others frustrating. Below, I share my honest opinions, including pricing details and personal experiences. In full transparency, I’m an affiliate for a few of these companies (links included), but trust me—this isn’t a promotional post. You’ll see exactly why! 1. Bluehost – Bluehost WebsiteStarting Cost: $2.95/month (intro price)Details: Automatic

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Domain Verification for Your Newsletter

Having an Email newsletter is still one of the best online marketing tools, but starting February 2024, email authentication will be a requirement if you’re sending to Gmail and Yahoo Mail customers. If you’re not familiar with it, Email authentication is a process of verifying the identity of an email sender. If you have your own domain name – like apricitymarketing.com and your own email address (like mary-frances@apricitywebsolutions.com) you will want to send email that

Read More »

How Can We Help You

Tips for Newsletter Success!

We’ve been helping customers send newsletters for over 20 years. Here are several lessons have come out of my years of experience: Keep them consistent I really struggle with this but it’s really important. You want people to expect your newsletter, but not to be harassed. Keep them newsy and informational. Find reasons to send them but provide useful content, not all just promotional ideas. Pictures are great! Reviewing e-mail reports is key By taking

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Case Studies

Transforming Blazen Illuminations’ Digital Landscape: A Case Study in Innovation and Engagement

Client Overview Founded in 1998, Blazen Illuminations is a family-owned experiential creative services company renowned for integrating cutting-edge lighting and multimedia technology with theatrical techniques and immersive storytelling. With a focus on cinematic vision, problem-solving engineering, and event management, Blazen produces award-winning, integrated event productions. Their patented media technology positions them as a single-source production partner for clients seeking innovative, immersive experiences. Challenges and Objectives Blazen Illuminations needed a comprehensive digital strategy to support its

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Client Case Study: Transforming Northern Will County Special Recreation District’s Digital Presence

Client Overview The Northern Will County Special Recreation District (NWCSRA) in Illinois was formed by merging several organizations dedicated to providing recreational opportunities for individuals with disabilities. As part of their evolution, NWCSRA recognized the need for a cohesive brand identity and an engaging online presence that reflected their expanded mission. To achieve this, they partnered with Campfire Concepts for a comprehensive marketing analysis and rebranding initiative. They then entrusted us with the critical task

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Screenshot of the front page of Handicraftclub.org website

Crafting a Modern Digital Experience: The Handicraft Club’s Online Transformation

Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a

Read More »