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Tips for creating an ADA accessible website

Over the last year, there have been numerous lawsuits regarding lack of accessibility of websites. In working with my clients, it’s apparent that this is an evolving area that will become more and more necessary for business owners as well as public entities like government and educational institutions to address. According to an article in “The Economist”, the early guidelines were just that websites should create “effective communication” but the actual rules of what that

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Is my website lazy?

Business owners may agree that their website is a necessary evil, however, I find that a lot of companies use their site as a glorified business card. They feature basic information about their business and a way to communicate with them. But for the cost and effort of having a website – are you really maximizing your website presence? At a recent networking meeting, I spoke about all of the “missed opportunities” your website could

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Survive – maybe even thrive – in a recession!

It’s tempting to curb your marketing budget during an economic downturn and in in some cases it may make sense to turn to lower cost alternatives, but marketing is still important. One of the best ways you can keep on top of your marketing is to make sure your website is up-to-date and working correctly. It’s intimidating sometimes to reach out to get help, but your website is usually your first impression for most customers.

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Transforming Blazen Illuminations’ Digital Landscape: A Case Study in Innovation and Engagement

Client Overview Founded in 1998, Blazen Illuminations is a family-owned experiential creative services company renowned for integrating cutting-edge lighting and multimedia technology with theatrical techniques and immersive storytelling. With a focus on cinematic vision, problem-solving engineering, and event management, Blazen produces award-winning, integrated event productions. Their patented media technology positions them as a single-source production partner for clients seeking innovative, immersive experiences. Challenges and Objectives Blazen Illuminations needed a comprehensive digital strategy to support its

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Learn More About the Internet

Do you get these? Beware of Fake Domain Renewal Scams

If you own a website, you may have received a letter or email urging you to renew your domain name for a hefty fee. At first glance, these notices may seem legitimate, but they are often deceptive solicitations designed to trick website owners into paying for unnecessary services. How the Scam Works Fraudulent companies send letters that look like official domain renewal notices, complete with your website’s domain name, registrar information, and an urgent deadline.

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Survive – maybe even thrive – in a recession!

It’s tempting to curb your marketing budget during an economic downturn and in in some cases it may make sense to turn to lower cost alternatives, but marketing is still important. One of the best ways you can keep on top of your marketing is to make sure your website is up-to-date and working correctly. It’s intimidating sometimes to reach out to get help, but your website is usually your first impression for most customers.

Read More »
Computer and glass with flower

Web Hosting Uncovered: My Honest Review

Choosing the right web hosting can make or break your online presence. Over the years, I’ve worked with several hosting providers, each with its quirks—some great, others frustrating. Below, I share my honest opinions, including pricing details and personal experiences. In full transparency, I’m an affiliate for a few of these companies (links included), but trust me—this isn’t a promotional post. You’ll see exactly why! 1. Bluehost – Bluehost WebsiteStarting Cost: $2.95/month (intro price)Details: Automatic

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Caution: Avoid these website customer service errors!

I love working with small companies. These are the small companies who maybe are a tad too big (or not technical enough) to build their own website, but they need a web presence, and it should be an amazingly simple task. These sites often enlist the support of a child, brother-in-law or neighbor create a website for them. There is nothing wrong with this! Most web companies do not even want to touch your site

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How Can We Help You

Tips for creating an ADA accessible website

Over the last year, there have been numerous lawsuits regarding lack of accessibility of websites. In working with my clients, it’s apparent that this is an evolving area that will become more and more necessary for business owners as well as public entities like government and educational institutions to address. According to an article in “The Economist”, the early guidelines were just that websites should create “effective communication” but the actual rules of what that

Read More »

Tips for Newsletter Success!

We’ve been helping customers send newsletters for over 20 years. Here are several lessons have come out of my years of experience: Keep them consistent I really struggle with this but it’s really important. You want people to expect your newsletter, but not to be harassed. Keep them newsy and informational. Find reasons to send them but provide useful content, not all just promotional ideas. Pictures are great! Reviewing e-mail reports is key By taking

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We offer website services including WordPress, Squarespace, and Shopify customization, design, e-commerce integration, form collection, email marketing, scheduling tools, and database connections. We also integrate with platforms like QuickBooks, HubSpot, and Salesforce to streamline your online presence.

Woocommerce and Gravity Forms work great with SalesForce!

Primarily we’ve worked with a lot of non-profit organizations that want to take variable donations or have membership fees and all can be problematic when combined with limited sales platforms. Woocommerce is a powerful sales platform that has a lot of plugins that can add options. However, recently we have worked with several clients incorporating Gravity Forms (which can be used to enhance the checkout process with WooCommerce) and with Salesforce. Both platforms can sync

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Podcasting, is it for you? We give you the basics!

I created my first podcast years ago with a show called “Denver Urban Lifestyles”. Along with a marketing friend, we featured neighborhoods in Denver and area events. It was a lot of fun, but a lot of work! However, I’ve had the podcast “bug” ever since. More recently I’ve created and hosted an ongoing podcast for Denver Parent Magazine. It’s a magazine format and I’m in the process of cutting it up and re-releasing it

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Case Studies

Client Case Study: Transforming Northern Will County Special Recreation District’s Digital Presence

Client Overview The Northern Will County Special Recreation District (NWCSRA) in Illinois was formed by merging several organizations dedicated to providing recreational opportunities for individuals with disabilities. As part of their evolution, NWCSRA recognized the need for a cohesive brand identity and an engaging online presence that reflected their expanded mission. To achieve this, they partnered with Campfire Concepts for a comprehensive marketing analysis and rebranding initiative. They then entrusted us with the critical task

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Screenshot of the front page of Handicraftclub.org website

Crafting a Modern Digital Experience: The Handicraft Club’s Online Transformation

Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a

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Transforming Blazen Illuminations’ Digital Landscape: A Case Study in Innovation and Engagement

Client Overview Founded in 1998, Blazen Illuminations is a family-owned experiential creative services company renowned for integrating cutting-edge lighting and multimedia technology with theatrical techniques and immersive storytelling. With a focus on cinematic vision, problem-solving engineering, and event management, Blazen produces award-winning, integrated event productions. Their patented media technology positions them as a single-source production partner for clients seeking innovative, immersive experiences. Challenges and Objectives Blazen Illuminations needed a comprehensive digital strategy to support its

Read More »