I created my first podcast years ago with a show called “Denver Urban Lifestyles”. Along with a marketing friend, we featured neighborhoods in Denver and area events. It was a lot of fun, but a lot of work! However, I’ve had the podcast “bug” ever since. More recently I’ve created and hosted an ongoing podcast for Denver Parent Magazine. It’s a magazine format and I’m in the process of cutting it up and re-releasing it
Until just recently, unhappy customers had two options to complain formally: send a written letter/email, or ask to speak to a manager. Of course, this was in addition to personally telling all their friends about their experience. Along comes social media and now unhappy customers can now announce their complaints to a much larger audience: not only to their friends, but to anyone who’s listening. One statistic says that more than 93% of people shop
Something that I think all of my customers have in common is that they have been given bad advice about websites at one time or another, so I thought I’d use my newsletter to give out some advice that might (or might not) fit your business. Here are things I think are really important to successful websites: Keep your site fresh and keep it fashionable! Even a new picture on the front or a color
We’ve been helping customers send newsletters for over 20 years. Here are several lessons have come out of my years of experience: Keep them consistent I really struggle with this but it’s really important. You want people to expect your newsletter, but not to be harassed. Keep them newsy and informational. Find reasons to send them but provide useful content, not all just promotional ideas. Pictures are great! Reviewing e-mail reports is key By taking
Elementor is my favorite Editor – I really enjoy all of the available templates and flexibility to alter those templates. HOWEVER…. Every once in a while when your Elementor updates, you can visit your website and see this: Just for comparison, the site normally looks like this: It’s a fairly upsetting problem, but with a super simple fix (thankfully). All you need to do is log into your WordPress Dashboard. Navigate to “Elementor” and
When creating a new website, you should think about making your site accessible – more information can be found here on the website. But something that’s vital is an accessibility statement. Not only does this protect you from legal consequences, but it also provides guidance for anyone having issues with your website. A website accessibility statement should clearly convey your commitment to making your website accessible to all users, including those with disabilities. To achieve
Having an Email newsletter is still one of the best online marketing tools, but starting February 2024, email authentication will be a requirement if you’re sending to Gmail and Yahoo Mail customers. If you’re not familiar with it, Email authentication is a process of verifying the identity of an email sender. If you have your own domain name – like apricitymarketing.com and your own email address (like mary-frances@apricitywebsolutions.com) you will want to send email that
I love working with small companies. These are the small companies who maybe are a tad too big (or not technical enough) to build their own website, but they need a web presence, and it should be an amazingly simple task. These sites often enlist the support of a child, brother-in-law or neighbor create a website for them. There is nothing wrong with this! Most web companies do not even want to touch your site
Until just recently, unhappy customers had two options to complain formally: send a written letter/email, or ask to speak to a manager. Of course, this was in addition to personally telling all their friends about their experience. Along comes social media and now unhappy customers can now announce their complaints to a much larger audience: not only to their friends, but to anyone who’s listening. One statistic says that more than 93% of people shop
We’ve been helping customers send newsletters for over 20 years. Here are several lessons have come out of my years of experience: Keep them consistent I really struggle with this but it’s really important. You want people to expect your newsletter, but not to be harassed. Keep them newsy and informational. Find reasons to send them but provide useful content, not all just promotional ideas. Pictures are great! Reviewing e-mail reports is key By taking
Over the last year, there have been numerous lawsuits regarding lack of accessibility of websites. In working with my clients, it’s apparent that this is an evolving area that will become more and more necessary for business owners as well as public entities like government and educational institutions to address. According to an article in “The Economist”, the early guidelines were just that websites should create “effective communication” but the actual rules of what that
I created my first podcast years ago with a show called “Denver Urban Lifestyles”. Along with a marketing friend, we featured neighborhoods in Denver and area events. It was a lot of fun, but a lot of work! However, I’ve had the podcast “bug” ever since. More recently I’ve created and hosted an ongoing podcast for Denver Parent Magazine. It’s a magazine format and I’m in the process of cutting it up and re-releasing it
Client Overview Founded in 1904 by Julia Lippitt Mauran, Mary Parsons, and eight other visionary women, The Handicraft Club of Providence, Rhode Island, has a storied history rooted in the promotion and practice of traditional crafts. For over a century, this private club has been a haven for artisans, offering classes in basketry, decorative arts, fiber arts, jewelry, needle arts, painting, printing, drawing, and weaving. As the organization grew, so did the need for a
Client Overview The Northern Will County Special Recreation District (NWCSRA) in Illinois was formed by merging several organizations dedicated to providing recreational opportunities for individuals with disabilities. As part of their evolution, NWCSRA recognized the need for a cohesive brand identity and an engaging online presence that reflected their expanded mission. To achieve this, they partnered with Campfire Concepts for a comprehensive marketing analysis and rebranding initiative. They then entrusted us with the critical task
Client Overview Founded in 1998, Blazen Illuminations is a family-owned experiential creative services company renowned for integrating cutting-edge lighting and multimedia technology with theatrical techniques and immersive storytelling. With a focus on cinematic vision, problem-solving engineering, and event management, Blazen produces award-winning, integrated event productions. Their patented media technology positions them as a single-source production partner for clients seeking innovative, immersive experiences. Challenges and Objectives Blazen Illuminations needed a comprehensive digital strategy to support its