Website Strategy Consulting for Startups, Entrepreneurs & Growing Businesses

Whether you're building a site from scratch or realizing it's time to rethink what you’ve got—this is the place to start.

Our Approach:

At Apricity Web Solutions, we offer one-on-one consulting to help you plan smarter, spend more effectively, and build a site that actually supports your business goals. Whether you’re a new entrepreneur just getting started or an established business owner who’s outgrown your current website, our strategy sessions are designed to give you clarity, direction, and confidence.

Strategic Planning

We collaborate with you to define your website's goals, target audience, and key functionalities, laying a strong foundation for your online presence.

Budget Optimization

By identifying essential features and prioritizing them, we help you allocate your budget wisely, avoiding unnecessary expenses.

ADA Compliance

Ensuring your website is accessible to all users is not only ethical but also broadens your market reach. We provide expert guidance on integrating ADA compliance from the outset.

Scalability Consideration

We design strategies that accommodate future growth, so your website evolves alongside your business.

What You’ll Get:

Practical guidance based on real-world experience—not buzzwords or jargon.
We’ll walk through:

Your business goals and how your website can support them

Platform and tool recommendations based on your specific needs

User flow, functionality, and content priorities

A roadmap to help you plan next steps—whether you build with us or not

Collaborative Partnerships:

To offer comprehensive solutions, we partner with industry professionals in public relations, writing/editing, digital marketing, ERP/eCommerce/CRM integrations, and computer hardware/networking. This network enables us to manage complex projects effectively, providing you with a seamless experience.

start out on the right track

These are a few of our trusted partners

What our clients say:

"Before we found Mary-Frances, our company worked with several different web designers over the years. Now we know what we were missing! Mary-Frances an outstanding designer and an integral part of our marketing team going forward. She rescued our recent website redesign and created cohesiveness across all social media platforms. She’s not only very creative, she has excellent technical skills, she’s great to work with and she’s well respected by the other members of our team. In addition, she has an extensive network of professionals with complementary skill sets in things like SEO and PR. I’m so happy with the work she does. "

Greg Hoffman

CEO, Go Sober, Longmont, Colorado

"Our business depends on business leads off the internet, but with today's economy, our bread and butter comes from the Internet recruiting sites. Mary-Frances was so easy to work with it was a dream, I gave her a brief overview of what I wanted in both looks and functionality and within a very short timeframe, I had a test site to try out and with minimal modification, our website was in production and most important, no interruption to our daily business."

Darrell Rollins

Owner, ISSG, Inc.

"Working with Mary-Frances has been wonderful! Our agency has gone through a rebranding and we were in desperate need of a new website that was functional and visually appealing. Mary-Frances took the time to understand exactly what our vision was and created an incredible website. She has been reliable, prompt, and understanding. Long after our website was complete, Mary-Frances remains a resource and continues to help us along the way. We could not be more thankful that she was recommended to us!"

Megan Siebert, CTRS

Program Coordinator, NWCSRA.org

Ready to move forward with clarity?

Building (or rebuilding) a website is a big investment. Starting with strategy means fewer surprises, fewer missteps, and way more confidence that your time and budget are going to the right places. We also collaborate with trusted partners—graphic designers, branding pros, marketing strategists—so we can help you build a full-picture plan that works beyond the website.

This is for you if:

You’re not sure what kind of website you need—or what’s even possible.
You’re tired of pouring money into a site that looks fine but doesn’t deliver results.
You’re overwhelmed by all the platforms, plugins, and marketing tools out there.
You’re pivoting, growing, or ready to rethink how your website fits into your bigger business strategy.